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373 Overtoom
Amsterdam-West, NH, 1054 JN

+31 20 681 5792

De Oost Bespoke Tailoring is an Amsterdam based tailoring house with a contemporary sense of style & personal attention. We design and tailor suits, shirts, jackets, trousers, skirts and coats for ladies & gentlemen. 



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Personal Color Strategy for men: Medium Contrast

Jean-Paul Samson

One of the most important, but least, understood-functions of male attire is to lead the viewer's eye toward the face. It starts with understanding the ABC"s of a personal color strategy. 

Two color techniques must be learned:
1. The relationship between the complexion and an outfit's level of contrast.
2. Highlighting your face by repeating one or more colors in your outfit.

Tom: Medium contrast complexion

When you are as debonair as Tom here, there is a abundance of riches to work with, making it a challenge to render him in sub-pair raiment. His plaid suit's light-and-dark pattern synchronizes well with Tom's own medium-contrast features. His countenance would suggest starting with a blue dress shirt to play up his bespectacled orbs of cobalt blue, and reddish or burgundy neckwear to work the same magic on his slightly ruddy skin tone.

Although Tom's no slouch when swatched in his first combination of somber gray shirt and maroon necktie (above left), that look pales by comparisation when juxtaposed to the next one. Things can't  help but perk it up when a strong blue shade in shirt and a very pink tie are lobbed into the proceedings. Once again, echoing skin tone and eye shade in clothing helps it lifts the face from smart to smarter.