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373 Overtoom
Amsterdam-West, NH, 1054 JN

+31 20 681 5792

De Oost Bespoke Tailoring is an Amsterdam based tailoring house with a contemporary sense of style & personal attention. We design and tailor suits, shirts, jackets, trousers, skirts and coats for ladies & gentlemen. 



The Morning Coat - Het Jacquet

The morning coat, the tailcoat of daytime, made its appearance in the 1890s, adapted from a much earlier design and promoted as a dressy, yet less formal alternative to the frock coat. Already it had its distinctive curved-back ‘skirt’, initially with three to four buttons instead of just one.. This was strictly business attire. It gradually assumed its present duties after the frock died out with the Great War.

In its original role, the morning suit took two forms – a black coat with striped or checked trousers and contrasting waistcoat, or completely light grey. The all-grey effect, top hat included, was once an exclusive feature of the Royal Enclosure at Ascot and Derby Day at Epsom. Now it lends distinction to many a summer wedding, though it must be said that gentlemen generally look better in black and that the all-grey suit is unknown on the Continent.